Giacomo Forbes is a celebrity hair stylist based in Austin, Texas. Having done hair for celebrities like Sarah Jessica Parker, Claudia Schiffer, Sandra Bullock, and much more, he finally decided to create his own product line so that everyone can have access to the superstar treatment. GF stands for Giacomo Forbes but it means so much more than that. It means good family, good fun, and good fortune. We are a family owned and operated always working together to create the best products for our customers. Our purpose is to help you feel beautiful so you can enjoy all the moments of life to the fullest. Much love from the Forbes family. ♡